Privacy Policy
We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order, contact us, join our Affiliate Programme or otherwise interact with our services.
By using our website, you acknowledge the practices described in this policy.
1. Information We Collect
We may collect personal information that you provide directly to us, including:
Your name
Billing and delivery address
Email address
Telephone number
Account login details
Order and purchase information
Payment-related information
Messages or enquiries you send to us
Affiliate account information
Marketing preferences
Reviews, feedback or other information you choose to provide
We may also collect certain technical information when you use our website, such as:
IP address
Browser type
Device information
Pages visited
Website activity
Referral information
Cookie and similar technology data
2. How We Use Your Information
We may use your personal information to:
Process and fulfil your orders
Take and confirm payments
Arrange delivery
Manage your customer account
Provide customer service
Respond to enquiries
Process returns, refunds or complaints
Manage affiliate accounts and commission
Prevent fraud and misuse of our services
Maintain the security of our website
Improve our products, services and website
Keep appropriate business and financial records
Send marketing communications where we are legally permitted to do so
Comply with legal and regulatory obligations
3. Our Lawful Basis for Using Your Information
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract
We may process your information where it is necessary to fulfil a contract with you, for example when processing and delivering your order.
Legal Obligation
We may process information where required to comply with legal, tax, accounting or regulatory obligations.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
This may include activities such as fraud prevention, website security, improving our services and managing our business.
Consent
Where required, we may rely on your consent, for example for certain marketing communications or non-essential cookies and tracking technologies.
Where processing is based on consent, you may withdraw that consent at any time.
4. Payment Information
Payments may be processed by third-party payment providers.
We do not necessarily receive or store your full debit or credit card details.
Payment providers process payment information in accordance with their own privacy and security practices.
5. Sharing Your Information
We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.
These may include:
Payment processors
Delivery and courier companies
Website hosting providers
IT and security providers
Email and communication providers
Accountants and professional advisers
Marketing and analytics providers
Fraud prevention services
Government bodies, regulators or law enforcement where required by law
We only share information where there is a legitimate reason to do so.
We do not sell your personal information.
6. Marketing Communications
Where permitted by law, we may send you information about products, offers or updates.
You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the message or by contacting us.
Where consent is required for electronic marketing, we will seek that consent before sending marketing communications. UK electronic marketing rules sit alongside UK GDPR requirements.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage and support advertising or analytics.
Some cookies are necessary for the website to function properly.
Where required by law, we will ask for your consent before using non-essential cookies or similar tracking technologies.
You can manage your cookie preferences through the options made available on the website or through your browser settings.
A privacy policy alone does not replace the need for appropriate consent for non-essential cookies where consent is legally required.
8. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, fraud prevention and business requirements.
Different categories of information may be kept for different periods.
When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.
9. International Transfers
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place where required by data protection law.
10. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no internet-based system can be guaranteed to be completely secure.
You are responsible for keeping your account password and login information confidential.
11. Your Data Protection Rights
Depending on the circumstances, you may have rights including the right to:
Request access to your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete certain personal information
Ask us to restrict how your information is used
Object to certain uses of your information
Request transfer of your information where applicable
Withdraw consent where processing is based on consent
Complain about how your information has been handled
These rights are subject to applicable data protection law and may not apply in every situation. The ICO confirms that privacy notices should explain these rights clearly.
12. Children’s Privacy
Our products and services are not intended for children who are not legally able to enter into a purchase agreement without appropriate parental or guardian involvement.
We do not knowingly seek to collect personal information from children where it would be inappropriate or unlawful to do so.
13. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policy of any third-party website you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, services or legal requirements.
The latest version will be published on the website.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your personal information has been handled, please contact us using the contact details provided on the website.
You also have the right to raise concerns with the Information Commissioner’s Office where appropriate.